Sara Kopelman is a doctoral candidate in the Department of Communication and Journalism at the Hebrew University and a member of the "The Evolution of Attention" research group at the Mendel Scholion Center. Under the supervision of Prof. Paul Frosh, her doctoral dissertation deals with the social and cultural significance of the photographed GIF due to its unique temporality and attention structure. Sara holds a B.A. in Photographic Communications from Hadassah Academic College and her M.A. from the Interdisciplinary Program in the Arts, Tel Aviv University, both of which she graduated with honors. Today she teaches in the Department of Photographic Communications at Hadassah Academic College and Teaching Assistant in the Department of Communication and Journalism at the University.